| Tool: |
Google Site Optimizer |
| URL: |
http://google.com/websiteoptimizer/ |
| Key benefit: |
Try A/B Split testing or multivariate testing to optimize your website |
| Tip: |
Start out with the easier A/B Experiment and once you feel comfortable with that, move on to the Multivariate Experiment. If you don’t feel comfortable copying and pasting the HTML code into your test and control pages, ask an IT support person to help out. |
| Price: |
Free |
| Cyri: |
In a way there is no such thing as an “optimized site” since it should be an ongoing and continuous process of experimentation. Google Site Optimizer makes it easy to plan, implement and see the results of your web testing so you can be sure you are on a path towards continuous improvement! Score:7.5/10 |
| Ivan: |
What does Ivan think? Check back shortly. Score: TBD
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