| Tool: |
Google Trends: Trend-discovery and Trend-Tracking Tool |
| URL: |
google.com/trends |
| Key benefit: |
Being able to discover new trends and opportunities and stay ahead of the game. |
| Tip: |
Discover how popular certain products, product categories, people or events are. You can also use the tool to compare interest for up to five products or concepts. The underlying assumption here is that the trends can be determined based on what people search for on the Internet. The more searches for a particular product, the higher the interest or demand. The tool can also be used for SEO / e-commerce purposes in order to discover the keywords (phrases) with the best web sales potential.
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| Price: |
Completely Free! |
| Cyri: |
One of Google’s biggest values is its market intelligence from analyzing their search requests. Now your business can share a piece of this with Google Trends! It’s great for exploratory market research. I like the Excel export feature. Score: 8/10 |
| Ivan: |
I wish we had this tool a decade ago; we used to pay thousands of dollars for this type market intelligence. Score: 9/10 |
