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Tool:
Google Trends: Trend-discovery and Trend-Tracking Tool

URL:
google.com/trends

Key benefit:
Being able to discover new trends and opportunities and stay ahead of the game.

Tip:
Discover how popular certain products, product categories, people or events are. You can also use the tool to compare interest for up to five products or concepts. The underlying assumption here is that the trends can [...]

Tool:
Keyword Popularity Estimator by Google

URL:
https://adwords.google.com/select/KeywordToolExternal?defaultView=2

Key benefit:
Just like Yahoo! tool described earlier on this blog, this keyword tool helps you identify the most popular keywords. This is extremely useful when designing your website, naming your website pages, doing SEO (search engine optimization) or when buying keyword ads. Even more importantly, the tool can help you estimate the online demand for your [...]

Tool:
Search Engine Saturation: MarketLeap

URL:
http://www.marketleap.com

Key benefit:
Identify how well search engines “know” your website

Tip:
Go to Marketleap.com, then choose Search Engine Saturation link. Enter your URL, then learn how many pages of your website have been included in various search engine indexes. If the result is zero or very low, make sure to fix this either by removing [...]

Tool:
Search engine submission to Google and Bing

URL:
http://www.google.com/addurl/,http://www.bing.com/docs/submit.aspx, Yahoo is a bit different… it will be covered in a different posting.

Key benefit:
There’s no point putting in all the time and energy into your website, if no one knows about it! The submission pages above will notify the big search engines right away about your site. [...]

Tool:
Google Page Relevance (GPR)

URL:
http://toolbar.google.com/

Key benefit:
To help you learn how important “in Google’s eyes” your web page is. GPR goes from 0 (not important at all), to 10 (most important/relevant)

Tip:
Download Google toolbar at http://toolbar.google.com/ to be able to track web site’s GPR as you surf the web. Or, go to http://www.checkpagerank.net/ to individually check GPR of [...]

Tool:
Google Trends: Trend discover and trend tracking tool

URL:
http://www.google.com/trends

Key benefit:
Being able to discover new trends and opportunities and stay ahead of the game.

Tip:
Discover how popular certain products, product categories, people or events are. You can also use the tool to compare interest for up to five products or concepts. The underlying assumption here is that the [...]

Tool:
Mike’s Marketing Tool (Search Engine Rank)

URL:
http://www.mikes-marketing-tools.com/ranking-reports/

Key benefit:
To learn your web site’s rank on search engines.

Tip:
Use this tool to quickly learn how high is your site on search engines. However, if you need more detailed report (simultaneously for more keywords/more search terms) consider buying special SE ranking software such as WebPosition Gold from www.webposition.com.

Price:
Free

Cyri:
What does Cyri [...]

Tool:
Keyword Popularity Estimator

URL:
searchmarketing.yahoo.com

Key benefit:
It helps you identify the best keywords to use for search engine optimization or when buying keyword ads. In addition,  it can help you estimate online “demand” for your product or service

Tip:
a) To access the tool, go to searchmarketing.yahoo.com, click on Sign Up Now button / Get Started  / Next: Keywords b) [...]