BizTech101.com -- "the best social media and web tools for business"

Tool:
Keyword Popularity Estimator by Google

URL:
https://adwords.google.com/select/KeywordToolExternal?defaultView=2

Key benefit:
Just like Yahoo! tool described earlier on this blog, this keyword tool helps you identify the most popular keywords. This is extremely useful when designing your website, naming your website pages, doing SEO (search engine optimization) or when buying keyword ads. Even more importantly, the tool can help you estimate the online demand for your [...]

Tool:
Twitter

URL:
http://www.twitter.com

Key benefit:
“Microblogging” tool that helps you stay connected with your clients and other organizations or individuals that you want to “follow”

Tip:
Use Twitter to brand yourself / your business and position yourself as the leader in your field.  Present only very useful content: great news, insights, tips, URLs or other relevant information. Then start following others, [...]